Spring-forward with some marketing success solutions for 2021
Some helpful tips to help your website not just gain attraction, but keep it.
In 2021, let there be no mistake: Google’s search algorithm is getting smarter. With every year, comes a new way for Google to figure out what websites are deemed to be on the prestigious first page. With the digital eco-system ever evolving, here are 7 tips for your Spring of 2021 to consider to make sure you are ahead of the curve and creating the best marketing strategy for your website and brand.
Doing research into your own industry and your competition will always give you the upper-hand. What is the competition looking like? Why are people engaged in a specific product and compare why your product is better. Marketing just isn’t about clicks, but it’s about understanding where your prospective customers are online and how to get their eye on your website. Once you have that idea in mind, it’s time for you to look at other questions, such as “Is our branding resonating?” “Would the demographic that wants my product engage on my website?” These are are all valid questions and all things that can be fixed. The more research you put in, the more resonating you have to effectively market your brand.
Now you know your niche, but the real question may be, how are people searching for what you have to offer? Some people may be searching for resources near them. Others may not be sure of what exact product they’re looking for, but are trying to find out what product is reviewed as the best. Others might be asking a “why” or “how” question in your industry. All of these search results, can benefit you by creating proper keywords for your website. Understanding this, specifically, is a make or break for most branding campaigns. These specific keywords will give you a way to differentiate your brand/organization from the competition. If you want to take a test-drive and see how this plays a huge role in efforts to attract prospective consumers & clients, feel free to try Neil Patels, Ubersuggest. It’s a great first step to understanding the importance of key-search.
Better Content, Better Rankings:
Your company has a solution. A customer is looking for an answer. If you are putting out content that provides practical value to prospective customers, you are doing three things in this very moment: You are engaging someone who may be a future customer, you are giving them free information that truly is helping them and you are giving google a chance to see how long that person stays on your site. The more creative and practical the content the more engaging (images, videos, blog posts with SEO in mind), the less bounce rate your website will have. This tells Google that your website has no business being on page 8. If writing isn’t your thing, you can always work with a professional copywriter.
Social media is the first thing people think of as a way to boost their signal and get their message and their brand across to others, as effective as possible. While platforms are definitely a cornerstone for digital marketing, if you are new, try one out one at a time. Think of each platform as a means to connect a client to your services, for a specific demographic. If you’re able to see which social media platforms work the best for you, remember to think of them as “parent platforms”. Yes, we’re talking the Facebook and Instagrams of the world. However if your clients are going somewhere else to find what you are looking for, don’t let that stop you. For instance, after you do research and find that most people are buzzing about your industry on LinkedIn, then by all means, get on there and start engaging. But as a word of caution, always try to explore different platforms independently to get a better grasp at which platforms are working for you and which ones are merely, confetti. If you find out that you’re not getting any views or likes on Pinterest, it may just be because your customers are for the most part, elsewhere. Research your industry on each platform and you’ll come out with a better understanding as to where your viewership lays.
User functionality & Speed:
A fast website sounds like a no-brainer, but let’s take a deeper dive. If a user searches and sees your website come up, reads the description in google and clicks on it, but spends more than 8 seconds waiting for your site to load properly, you’ve already lost that user. There could be several reasons. Maybe your site is beautiful on desktop, but you haven’t been making your website mobile-friendly, a priority. Maybe your on a slow server with large images o just need a re-design. This also includes readability, anywhere within your site. If a person can scroll around and find the content they are looking for quicker, and can read it without it looking noisy, you’ll be able to keep people on your website.
Our mentality is customer first, Google second:
Always create a website with you customers in mind first, but with Google as an onlooker. This means that you are creating content with the purpose of helping prospective customers as well as ranking well on search engines. Have you followed simple SEO rules? Does your site have strong backlinks? Are you relevant to the terms people are searching? Just use google search to see how you are doing. Pretend you are a great prospect and search what they would. See how you rank to get a good idea of your strengths and weaknesses in your digital landscape. Learn the best SEO practices and keep in mind that the fundamentals aren’t overtly changing, despite the massive push for digital in the last year.
Keeping these tips in mind will definitely strengthen your digital marketing efforts for 2021. If you need extra help on developing your site or traffic growth & measurement, please feel free to set up a free strategy call with us anytime.
We’re always excited to hear what you are planning or to help you plan it!