You may have heard the buzz – Google is rolling out a new analytics package (version 4) and the existing analytics is being retired. This means that some changes will need to be made if you wish to continue collecting data from your site in your Google Analytics account. Analytic data is very important to us so we’ve been rolling out and testing the new “GA4” all year and getting more comfortable with it every day.

The new package is fundamentally different than the past version and much of the familiar interface has changed. New terminology, reports and features can make 1:1 comparisons tough, but at the end of the day it still tracks the important things and offers some exciting opportunities for more robust custom reporting.

The amount of change required depends on several factors, the most significant of which is the age of your current tracking code. If you are actively tracking custom events or conversions, those will have to be re-thought out as well.

There are some good tutorials out there, however we can assist with transitions if code is not your thing. We can also take the opportunity to create some custom events to track activities on the site you really care about. If analytics are important to you, we can build dashboards to keep track of the areas you are spending on to promote.

The most important part of this message is IF you’re transitioning from the old to the new Google Analytics 4, it needs to be done by the end of June this year. We just wanted to make sure that you are aware and we are here to help if you need us.