We don’t mean to be snooty about this, but a logo is not a brand. A logo is part of a brand. A complete brand consists of 4 elements: Company Name, Brand Mark (logo), Service Descriptor, Value Proposition (Tagline). Only with a complete brand can new prospects understand your unique position, as they consider doing business with you. Below are some examples of complete brands, as well as logos, that Asenka has freshened up.