Longtime client TRC had been steadily growing for years when they approached us about a re-brand. TRC is a technology company focused in the trade show industry. They support event managers with a number of tools to help the show day and post show follow up run smoothly.
Their experience and hands on approach are true differentiators in the industry. We did a full positioning exercise along with a competitive analysis before settling on the “Experience Service” tagline and subsequent logo with “partnering” visuals. The work continued thorough stationery, presentations, a new website, sub-product branding an extensive video with 2 actors and 10 extras. TRC continues to have success in their industry and now carries a cohesive professional look in all their communications.