Learning Ally is a NFP dedicated to assisting the visually impaired with reading. The brand and website are well established. However they needed assistance in content, UI, and design for an upcoming refresh of the non-member section of their website. The extra challenge was the diversity of information to be presented consistently across desktop, mobile and tablet layouts.
Asenka was able to help coordinate efforts with the internal development team to strategize and design a solution the met the communication goals as well applied to the existing framework platform the site was using. In addition to key information architecture changes, several landing pages were developed to ease the discovery path of new users on the site and offer them several paths and reasons to become involved. This process had many aspects that needed to come together in alignment to achieve success. The end result was a cohesive discovery of the many aspects and value points displayed in a consistent visual presentation.