Coming up through the ranks of Direct Mail, Publishing and Traditional Advertising agencies, Brian got a feel for process, the goods and bads and took it all in for about 10 years. Through it all he noticed a distinct lack of solid defensible rationale in the creative being developed and rolled out. Somewhat disenchanted, Brian sought to find a place where his passion for logic and data could enhance his creative pursuits.

Everything began to gel when the digital market started to take off around the millennium. Brian started off on the path of all things digital, without leaving his past behind. Brian started Asenka in 2002 and has steadily grown with the technology. He’s quite content now to be able to leverage all the creative training along with the digital tracking tools which have evolved into his own matrix for analyzing the effectiveness of digital campaigns that include a key focus on quality, not just quantity.

Brian most enjoys family time with his wife and two young boys. When time beyond that avails, you’ll find him on the mountain bike trails, in the garage working on his Mustang restoration project, or on a rare day, even at the race track. Brian and his family are active in their church as well, leading a couples ministry, teaching children’s church and anything else they might lend a hand in.

Sales, Marketing and Operations have been on Lauran’s resume for over two decades. She’s honed her skill set in a few different industries, from Real Estate to Entertainment to Finance and now Digital Marketing.

As a native New Yorker, Lauran studied Business Administration at Fordham University. She’s an energetic team player that understands how to effectively drive results in a fast-paced industry. She had the pleasure to work for start-ups as well as Fortune 1000 firms but definitely prefers the smaller, homier environment. At Asenka, she is responsible for managing projects, communicating with clients and balancing customer needs with business priorities.

Lauran’s personal time is family time where she enjoys movies, board games and outings with her 2 kids and weekend getaways with her husband. She also volunteers with Jersey Girls Animal Rescue where she secretly wishes she could adopt them all!

Kyle’s fascination with the internet began at an early age, which quickly turned into a strong interest in digital marketing.

Kyle earned the highest possible scholarship to study marketing at Rider University in which he graduated with high honors, earned multiple awards, and continued on to earn his MBA. While there, he became nationally recognized by the Small Business Institute for competing in a collegiate-level business consulting competition. Kyle’s in-depth marketing strategies secured him a top-ten national finish as an undergraduate student, and a 2nd place national finish as a graduate student.

Upon graduation, Kyle began his career in the digital marketing industry and has been there ever since. He’s experienced in analytics, marketing strategy, paid ad campaigns, search engine optimization, and more.

Outside of marketing, Kyle considers himself a “tech nerd”, obsessed with all things consumer electronics. Just mention “tri-band wifi” “4k resolution” or “quad core processor”, and he’ll act like a kid in a candy shop.

When he’s not working, Kyle is probably at the gym, finding the next best coffee shop, or going on an adventure with his fiancé (which usually also involves the gym or a coffee shop).