was a new venture in 2018. This seasoned publisher spun off the new site as a way to distribute some unique content. The site is a highly customized WordPress build. Not only does it have a custom brand specific look and feel, but articles, book reviews, highlights, interviews and special reports are just some of the special functions of the site. The admin interface was deeply planned to make content updates as streamlined as possible. Since the site is heavily content driven, the need to get fresh posts live in an efficient manner is critical. The site was a big success right out of the gate, and the platform is poised to support years of growth to come.