Summit Drilling is a family owned environmental drilling company serving the northeast geography. Always competent in their craft, Summit was looking to differentiate themselves from other drilling companies. After a thorough positioning exercise, the promise of “An Exceptional Experience” and an updated logo framed out the new company look.
On the website, the employees of the company are featured, stating that they are each “responsible for your experience” which further drives home the promise made to prospects. The site has a unique look that is fully integrated and custom to the brand. The WordPress platform allows for easy updates to news, equipment, or safety information. The brand and the site are designed to grow with the company, as they continue to deliver on their promise each and every day.