February 2019

1. The WHAT of PPC Google, the most popular search engine in today’s time, has created a digital marketing tool called Google Ads. Google Ads provide the service of prioritizing your website into multiple areas of search results. Typically, if a user searches for anything on Google all of the results generated are called organic results. The organic results are…

As of June 2018, Google maps using API keys changed from free to a pay-as-you-go billing system. Meaning, if you want to keep utilizing their interactive maps on your website, you'll need to provide them your credit card information in your Google account. The free tier that Google offers allows up to 28,000 map loads per month for these dynamic…