Digital Marketing Strategist (SEO/SEM/SMM)

Asenka Interactive is a small but growing strategic marketing agency looking to expand our team. We are seeking a creative, organized and reliable individual to head up our Digital Marketing. You would be tasked with managing digital marketing efforts for multiple clients. This would include research and strategy development, organic optimization, link building, paid campaigns on Google and social media platforms, landing page development, email campaigns, analytic reporting and client meetings.

Your Responsibilities:

  • You must create comprehensive, individual, analytics-based strategies for online media across a wide range of vertical markets. Strategies can encompass SEO, PPC, SMM, email, local search, link building & blogging.
  • Grow organic search traffic and improve conversion rates
  • Manage social media campaigns
  • Manage and optimize PPC campaigns
  • Create ads and landing pages
  • Custom tracking and reporting within Google Analytics
  • Plan, write and optimize website content to ensure both search engine visibility and favorable user experience.
  • Responsible for regular e-newsletter and website content creation and distribution. In some cases, collection of email addresses through a variety of means.
  • Track and monitor site traffic and optimize campaigns based on the best-performing strategies, reporting both internally and directly to clients on a monthly basis.
  • Some light, local travel may be required.

What you bring:

  • Outstanding verbal and written communication, and processes focused on clear goals, articulation of options and data-driven decisions
  • Fluidity of strategic thinking based on new data collected
  • Good time management skills and be able to ensure on-time and on-budget delivery for simultaneous projects
  • Comfort communicating directly with clients for monthly marketing meetings

Software Requirements:

  • Google (Analytics, Ads, Business, Search Console, etc.)
  • Bing adCenter
  • WordPress
  • Social media websites
  • SEMrush / Call Rail / Swydo
  • Microsoft Office suite
We are a Mac-based agency offering temporary work-from-home flexibility though regular hours are expected to be worked on-site in our new New Hope PA studio. Position will require team meetings, direct client communication, reporting time and progress, documenting project specifics for training, and attention to in-house marketing initiatives as well.
This is a full time position. We are not offering freelance work, finder fees or relocation reimbursement. Please do not respond if you are not available for employment on-site in New Hope PA. We are not interested in any extra subcontractor support. If interested, please send cover letter, resume, and links to sites you have managed.
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