Brand Profiler
If you are thinking about a branding exercise, the following forms can be a good place to start. As you think about each word-set, you are forced to make some decisions that begin to shape the positioning exercise. This is not an exhaustive list, nor is it everything we need to begin to work on your brand. It is, however, a helpful process and the information gained is useful for us as well as for you to better understand what will make your brand great.