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Process
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Our Approach
A Strategic Foundation
Marketing Services
CMO (Advisory) Services
Our Work
Why Asenka
Values
Process
Team
News & Insights
Contact
Questions?
Get Started
SEO Checkup
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Email
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Asenka Brand Profiler
Define your Brand Values and Functional Profile
Step
1
of
9
11%
Company Name
Contact Name
First
Last
Email
Website
Authority Profile:
What role do you play to your customer/client?
Select one
Customer/Client Role
Leader/Guide
Partner/Peer
Coordinator
Servant
Personality Profile:
What are your character traits and/or company culture?
Select one from each pair
1. Genuine or Showy?
Genuine
Showy
2. Street Smart or Book Smart?
Street Smart
Book Smart
3. Approachable or Authoritative?
Approachable
Authoritative
4. Sincere or Entertaining/Joking?
Sincere
Entertaining/Joking
5. Casual or Professional?
Casual
Professional
6. Extrovert or Introvert?
Extrovert
Introvert
7. Caring or Aggressive/Cut-throat?
Caring
Aggressive/Cut-throat
8. Humility or Appearance-based?
Humility
Appearance-based?
9. Supportive/Helpful or Empowerment?
Supportive/Helpful
Empowerment
10. Contemporary or Traditional?
Contemporary
Traditional
11. Energetic or Relaxed?
Energetic
Relaxed
12. Good Enough or Perseverance?
Good Enough
Perseverance
13. Not About Money or Financial Wealth?
Not About Money
Financial Wealth
14. Sympathetic/Empathetic or Solutions Focused?
Sympathetic/Empathetic
Solutions Focused
Emotional Profile:
What feelings do you want to reflect?
Select one from each pair
1. Discovery or Familiarity
Discovery
Familiarity
2. Appreciation / Envy
Appreciation
Envy
3. Completion / Ongoing Refinement
Completion
Ongoing Refinement
4. Love / Indifference
Love
Indifference
5. Repentance / Innocence
Repentance
Innocence
6. Effort / Easy
Effort
Easy
7. Anxiousness / Security
Anxiousness
Security
8. Obligation / Freedom
Obligation
Freedom
9. Selfless / Internal Growth
Selfless
Internal Growth
10. Adventure / Routine
Adventure
Routine
11. Gain / Loss
Gain
Loss
12. Independence / Adherence
Independence
Adherence
13. Generosity / Accumulation
Generosity
Accumulation
14. Intentional / Inspirational/Random
Intentional
Inspirational/Random
15. Togetherness / Privacy
Togetherness
Privacy
Core Values Profile
Select your top three values
Primary Core Value
Please select one
Integrity
Acceptance/Non-judgmental
Reliability/Commitment
Trustworthy
Stability
Faith
Openness/Transparency
Respect
Wealth
Health
Status
Tradition
Community/Society Conscious
Environmentally Minded
Sacrifice/Serving Others
Success
Loyalty
Honesty/Truth
Secondary Core Value
Please select one
Integrity
Acceptance/Non-judgmental
Reliability/Commitment
Trustworthy
Stability
Faith
Openness/Transparency
Respect
Wealth
Health
Status
Tradition
Community/Society Conscious
Environmentally Minded
Sacrifice/Serving Others
Success
Loyalty
Honesty/Truth
Third Core Value
Please select one
Integrity
Acceptance/Non-judgmental
Reliability/Commitment
Trustworthy
Stability
Faith
Openness/Transparency
Respect
Wealth
Health
Status
Tradition
Community/Society Conscious
Environmentally Minded
Sacrifice/Serving Others
Success
Loyalty
Honesty/Truth
Top Professional Attributes
Top Professional Attributes
Select between
1
and
3
choices.
Accuracy
Cleanliness
Structure
Hands-on
Decisive
Efficiency
Flexible/Adaptive
Results-oriented
Utilitarian
Timeliness
Regularity
Responsiveness
Safety
Creative/Innovative
Practical
Product/Service Focus
Product/Service Focus
Select between
1
and
2
choices.
Quality
Speed
Affordability
Functional Profile
Services and Products
Describe your services or products — what do you do?
Unique Selling Proposition
What makes your organization special?
Customer Benefits
Why should customers or clients use your organization?
Company Mission
What does your organization want to achieve?
Target Audience/Market
Who do you want to attract?
Age Range
Check all that apply
Under 18
18–24
25–35
35–45
45–55
55+
Business Size
Check all that apply
Small — 1–10 employees — $1 million or less
Small–Medium — 11–50 employees — $1–10 million
Medium — 50–200 employees — $10–50 million
Medium — 50–200 employees — $10–50 million
Gender
Check all that apply
Male
Female
No specific gender preference
Ethno-Cultural Audience
Check all that apply
Africa
Arab States
Asia-Pacific
Europe and North America
Latin America and Caribbean
Other
Other Ethno-Cultural Audience
Religion
Check all that apply
Any / No Preference
Atheist
Buddhist
Christian
Hindu
Islam
Jewish
Other
Other Religion
Geographical Region
Check all that apply
International
United States — Nationwide
Northeast
Southeast
North Central
South Central
Northwest
Southwest
Other
Other Geographical Region
Household Income Level
Check all that apply
Under $30,000
$30,000–$50,000
$50,000–$75,000
$75,000–$100,000
$100,000–$150,000
$150,000+
Other Audience Specifics
Occupation or Position
Family Specifics
Describe any relevant household, marital, parental, or family characteristics.
Hobbies and Interests
Other Target Audience Details
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