We love developing perfect win-win relationships with our clients. We work with new small-to-medium businesses and ones growing so fast that they haven’t had the time to grow their brand at the same time.
Through experience, we find we work best with:
On the other side of the win-win, we are most rewarded when we find companies who:
You’ve no doubt heard of the newlywed couple who, 6 weeks after the honeymoon, declares “This isn’t the person I married!”. Oh yes, that is who you married. It’s the person you were dating that was a fake! (Props to Paul Tripp for the analogy)
The same thing, unfortunately, happens every day in marketing. We think we need to pretend to be the company that our predefined market is demanding. All the while destroying trust and sabotaging any chance at customer loyalty as our market finds out we aren’t really who we said we were when we were so craftily luring them in.
Marketing your company with a genuine representation of why you do what you do, positions you for better customer experience and retention. At Asenka, we believe the most compelling reason to brand a company is to build a client base of dedicated advocates – a silent, unpaid sales force talking to others about your product or service. At team of people to help carry your banner into the marketplace.
Honesty (along with exceptional products and service) is the only way to build a sustainable brand for the long term. We can help you discover your “why” and craft all the related marketing messages that flow out of that. Give us a call and we’ll explain our process and how it could fit into your particular situation.
“It has been a pleasure to work with you on our many projects. Not only do you take the time to ask thoughtful questions and listen, you strive to look at our business through my eyes so that you propose approaches and solutions that are consistent with our organizational culture and values. Keep up the... Read more »
– Doug Brown – Paradigm Associates