Awareness is the first step in getting new business. People must first hear about you before they can ever hire you or buy from you. In this day and age, that’s no small task. The amount of noise people face each day grows exponentially with technology.
Tactics for awareness campaigns include:
- Strategic Positioning
Research on your strengths, weaknesses, the competition and the market trends.
- Brand Development
Logos, corporate identity packages and market appropriate taglines
- Institutional Marketing Tools
Website, stationery, email signatures, presentations, networking, etc.
- Awareness Campaigns
Videos and email campaigns, how-to videos, ads, free trial programs, etc.