Advocacy is the long term goal in all our tactics. This is when your customers are committed to you and spreading the word to others about your great stuff. This is when the marketing efforts over the years really pay off. You stay focused on exceeding your customers expectations and they themselves become an additional (passive) referral source for new business.
RVCF is a professional organization that caters to over 160 national retailers, their merchandise suppliers and the service providers that support them. When we decided to update our brand, we had to redesign not only our logo, but all of our marketing collateral and event materials. Asenka was instrumental in making the transition a success... Read more »
– Sheri Kurdakul – RVCF, Director of Marketing