Action focuses on the specific thing you need a prospect to do to move them down your sales path. It can be as simple as signing up for a newsletter, or as committed as making a purchase. It all depends on what your sales funnel looks like. This step generally has the most measurable ROI potential. With the integrated tracking we can put on many campaigns you can determine the cost-per-acquisition to quantify effectiveness.
“It has been a pleasure to work with you on our many projects. Not only do you take the time to ask thoughtful questions and listen, you strive to look at our business through my eyes so that you propose approaches and solutions that are consistent with our organizational culture and values. Keep up the... Read more »
– Doug Brown – Paradigm Associates