Action focuses on the specific thing you need a prospect to do to move them down your sales path. It can be as simple as signing up for a newsletter, or as committed as making a purchase. It all depends on what your sales funnel looks like. This step generally has the most measurable ROI potential. With the integrated tracking we can put on many campaigns you can determine the cost-per-acquisition to quantify effectiveness.
RVCF is a professional organization that caters to over 160 national retailers, their merchandise suppliers and the service providers that support them. When we decided to update our brand, we had to redesign not only our logo, but all of our marketing collateral and event materials. Asenka was instrumental in making the transition a success... Read more »
– Sheri Kurdakul – RVCF, Director of Marketing