How It Happened
Brian Hasenkamp graduated from Drexel University with a BS in Graphic Design and began a career in design and advertising. After 12 years in the industry, working in everything from direct mail & advertising to publications & promotions, he noticed a frustrating trend: Company after company spending money on professional design without ever asking for the rationale behind the designs! If it looked good, it was OK with them. The problem is that just because it "looks" good doesn't mean it's going to work.
Brian saw an opportunity to give companies more than they ever expected from their marketing dollars – but to do it, he needed to do it his way. In 2002, he founded Asenka Creative Services. Asenka is aimed at middle-market businesses that value visual media as a strategy to achieve growth-oriented branding and advertising objectives.
Asenka is built on the premise that honesty should be the foundation of all brand and advertising development. Honesty combined with a strategic understanding of the company and market can nurture powerful customer advocacy. If you are looking for fluff, you’ve come to the wrong place. If you’re looking to develop solid customer relationships built on trust, we can help.
Mnemonics trade show materials
Mnemonics chose Asenka to promote their new brand at an upcoming trade show. More details and see samples here.
Novo Nordisk contracted Asenka's help in developing a website geared to helping those with diabetes find the resources they need to live with the disease. All part of the Changing Diabetes program, the site was such a success in Maryland they are planning a national launch. More details here.